Toy Fair Time!

Ever wondered what it’s like to spend two weeks surrounded by toys? My colleaguesfrom our sales team have been manning our exhibition stands at the London and Nuremburg Toy Fairs showcasing over 100 of our new products for 2015. Buyers from well known retailers and education suppliers stopped by to decide what new items (if not all of them) they’d like to stock. It’s always an exciting time of year for us as the tireless work which has gone into developing this abundance of products comes into fruition. Our customers are always so receptive to our new product offering, read on to find out more…

London Toy Fair Highlights

Our new Top of the Tables! Times table game took centre stage – designed to help children master multiplication in order to shoot and score. Here is Jo Moore from our product development department who demonstrated the game to customers and even the Toy Fair TV film crew. Jo is also an ex-teacher so was truly qualified to promote the true educational benefits to visitors.

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We also had an unexpected guest who showed a keen interest in our Nancy B range, specially designed to encourage girls to get excited about science. His favourite item was the Aquascope! We’ve since been in touch with Vernon so we can send the entire range for his daughters to enjoy. We hope it’ll help them get enthused about science.

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Nuremburg Toy Fair Highlights

My colleagues Helen and Claire were lucky enough to be invited to the opening ceremony of the Nuremburg Toy Fair which also hosted the Spielwarenmesse Toy Award. Our Mental Blox Critical Thinking Challenge game had been nominated within their PreSchool Toy category which was a huge accolade for us.

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Lastly, I have to tell you about the customer reception we hold each year – it’s an occasion where we thank our loyal customers and seeing as it had such a GREAT theme I thought I should share. The evening consisted of key toy and education buyers enjoying the GREAT British party we put together. Guests enjoyed traditionally British food and I can’t leave without telling you about our
special guest – none other than HRH, the Queen. Who would have thought one
would have been visiting the toy fair?

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Claire Johnston

Head of Marketing and Communications